MediZine builds synergies with Rx.(Supplier News)(consumers prefer to buy magazines from pharmacy counters)(Brief article)

NEW YORK--A recent Mall Intercept Study conducted by Beta Research sheds new light on consumers' perception of both MediZine Inc.'s Healthy Living magazine and pharmacies as valued providers of vital health information.

"Consumers are more likely to make a purchase when they receive education of this sort from such a trusted adviser as a pharmacist," says Traver Hutchins, MediZine's chief executive officer. The study revealed that 87% of consumers are more likely to purchase products from the store in which they picked up the magazine.

MediZine tailors Healthy Living to each account "so it works in conjunction with the halo effect of the pharmacy," notes …